Sarah Hoover, Director at Gagosian; The Interview

Sarah Hoover, a director at Gagosian since 2007 - one of the world’s most influential contemporary art galleries, is an art dealer, based in New York City. With a wonderfully sarcastic sense of humour you can’t help but fall for Hoover’s genius portrayal of her own life though her fabulously unfiltered Instagram account @sarahhoov. As she navigates the world with her son Guy + husband Tom Sachs, Hoover is a force to be reckoned with. Defying any roles society works hard to box us into as women, her strong + empowered storytelling conveys a sense of the badass woman she is, one that’s intellectually interested + interesting, hilarious + with just the right amount of self-deprecating humour she brings it all together in her breathtaking + impossibly beautiful collection of outfits + Chanel filled wardrobe.

Here she chats style philosophy, social media + daily routines..

HSF - What does a day in the life of Sarah Hoover look like?

SH - Different now than pre pandemic! I like to work out first thing, then shower + take time getting ready. Spend an hour or so hanging out with my son in the morning before he goes to school, then do correspondence + zoom calls + get them out of the way before lunch. I need a big chunk of time in the afternoons to write—three hours or so, half of which I waste procrastinating + suffering from extreme imposter syndrome, half of which I actually accomplish things. And then I like to hang out with my son between his dinner + bed time. He’s my favorite person. At night I have dinner with my husband most nights, + our best couple friends about half the time. I reserve at least one night a week for girlfriends—I’d reserve them all for girlfriends if I could!

HSF - It’s safe to say your style is a D R E A M. What is your perfect outfit? Like what makes you feel your best?

SH - I feel my best in short skirts + dresses because I like when my legs feel free! I hate being overly hot + as you may know I am an extreme overheater which I love to talk about constantly. It’s pretty sexy.

HSF - On the note of personal style, you’re the Queen of “when art + fashion collides” what is your style philosophy / how do you build out your wardrobe?

SH - My style philosophy is that trends don’t matter + you should wear things that make you feel comfortable + happy. I’ve always loved pastels + sparkles + matching looks. I indulge it! At night I love to feel sexy + wear all black, lots of leather + fitted looks, and I indulge that too. I’m not sure either vibe is “on trend” but I don’t really care.

HSF - Where do you find yourself most inspired? And by whom?

SH - When I’m reading really good fiction + really good poetry. Specifically Sylvia Plath, TS Elliot, Hemingway. I also love to see museum shows of beautiful + radical art.

HSF - To what do you attribute your success thus far?

SH - So much luck + good fortune that I don’t deserve. But also, trying to treat everyone with grace + kindness + going above and beyond with every task.

HSF - What upcoming exhibitions or emerging artists are currently catching your attention in terms of art?

SH - Adriana Varejao at Gagosian West 21st street will be beautiful!

HSF - And in fashion?

SH - Christopher John Rogers + his use of color. Rodarte + how they follow their imagination + inspirations.

HSF - Favourite established designer?

SH - Chanel

HSF - And someone more emerging?

SH - Markarian + Prabal Gurung

HSF - You’re one of the coolest people to follow on Instagram as a Mum, style icon + career lady. Your sharp sense of humour + incredibly articulate + smart manner defies the fatigued + repetitive nature of so many accounts these days. How do you switch off though? Do you find the pull of social media + always being turned on a challenge? Where do you find balance in doing it all?

SH - I definitely find the pull of social media to be hard to resist! But I think being mindful of doing things that bring true joy + inspiration, not things that are just rote habit, is super important—so if I’m just looking at social media + absorbing it but not creating content + creating thought expression that is fulfilling for me, that’s when it’s time to lock my phone away.

HSF - Do you have a morning + evening routine? Anything that you do every day without fail?

SH - I write in my journal first thing when I wake up. Sometimes it’s for five minutes, sometimes it’s for thirty, but I try to do it first thing every day. And I’m really into oral hygiene.

HSF - What was the last book you enjoyed?

SH - The Margot Affair and Stephanie Danler’s memoir, Stray, which is beyond beautiful writing

HSF - And film / TV show?

SH - I love Succession + can’t wait for it to come back. 

HSF - What are some of your unfulfilled ambitions?

SH - I want to write + publish lots more, both academic + fiction

HSF - And lastly Sarah, what’s next for you?

SH - I wrote a book last year that I hope will be published in 2022!

Follow Sarah via Instagram // @sarahhoov

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Brian Conway, The Interview

Brian Conway is one of Ireland’s great creative exports. The Irish born, London based freelance stylist and creative producer is something of a dreamy genius and inventor of fashion stories, from editorial to commercial, that go beyond the visible, the evoke a sense of something so ethereal and exquisite that one can’t help but fall into the tales he tells in the shoots he styles.

Brian’s work has appeared in major fashion publications such as Tatler, British Vogue, Harpers Bazaar Spain, Rollacoaster Magazine, The Hollywood Reporter and Empire Magazine while his commercial clients include Aer Lingus, Specsavers, Guinness, L'Oreal, H&M, Volkswagon. He splits his time between his homeland and London and continues to work with the international set. Here I spoke with him about his career so far, his favourite designers and how to long-lasting capsule wardrobe..

Brian, where did your love of fashion begin?

I was quite young! There are photos of me dressing up with my siblings from a very young age. I was also glued to fashion TV and fashion shows as a teenager, and that further fuelled my interest. Growing up in rural Ireland before social media was a thing, TV and magazines were my main outlets when it came to learning about the industry.

How did you get your start in styling?
I was exposed to styling when I was at university, where I was involved in the DIT (my college) fashion show. Through the show I met various editors and stylists which gave me a great insight into the industry in Ireland. I then moved to London for a short period of time to intern for the designer J.W Anderson where I had the opportunity to work with the brand’s renowned stylist Benjamin Bruno. I gained hands on experience with the styling, prepping the show with Benjamin, seeing the castings, fittings and backstage on the show day. I then went back to Dublin taking any knowledge with me to give styling a go. I did a test shoot for a friend who was doing a college photography project. A well known Dublin photographer saw this shoot and contacted me to shoot with them and it just spiralled from there really.

Moving to London, how does the industry differ from working in Ireland and how did you break into the industry in such a big, creative city?

It’s a completely different ball game. In Dublin I was one of the only male stylists on the scene. Moving to London I was a small fish in an ocean of bigger fish. Competition is so fierce here and to getting your foot in the door with any publication or getting to freelance with other big name stylists is incredibly challenging. I’ve been lucky to have worked with some top artists through my Vogue and LOVE magazine freelancing.

Yes, you’re a freelancer with Vogue, tell us about your work with the Bible and how that came about..

I started freelancing for British Vogue in 2017, shortly after I moved as a fashion assistant with Hannes Hetta, the following year I worked with fashion editor Jack Borkett as a fashion coordinator on the trend supplement for the Rihanna September issue cover where I got hands on experience on how to put together a magazine. I’ve been freelancing with them ever since. The knowledge I have gained from Vogue has been very useful for my career to date.

Your editorial work is beautiful, explain to us the process of bring such amazing shoots to life and the relationship with all involved as you create from concept to the end result..

Thank you! Team work and communication are the keys to success when it comes to editorial. It’s a collaborative process between the photographer, stylist, editor, movement director, set designer, model, makeup artist and hairstylist. You need to communicate your vision clearly to execute your vision as best as possible. In terms of process, it can really vary. Ideas could stem from the stylist, a photographer or are commissioned by an editor. If an idea comes from a stylist or photographer then there’s normally a collaborative approach to refine the mood and theme the idea, in addition to the various elements involved (from location to model). After that it’s straight into pitching the publication you have in mind for the shoot. Once commissioned I’d usually dive straight into turning the idea into a reality.

Who are some of your favourite photographers and creative directors you’ve worked with?

I’m really into shooting on film right now. It adds cinematic quality to the images. I really love what Grant James Thomas and Piotr Marzec are doing right now.

How do you balance between personal taste and opinions and working on commercial projects?

When I work with commercial brands, what’s most important is helping them achieve their objectives. This often boils down to producing something that would best resonate with their target audience. Of course, there’s always room to push boundaries and inject a bit of my personal taste too. But ultimately any form of creative flair or personal input has to make sense in terms of a brand’s core identity - otherwise you’ll end up with a huge disconnect with their audience.

Where do you find yourself most inspired or how do you continue to feel inspired to create new work?

I feel most inspired when travelling, I feel like my brain switches off from mundane everyday tasks. Seeing different cultures, architecture and art really gets my creative juices flowing. I also get inspiration from designers. If a designer produces something out of the ordinary in terms of design that I will want to shoot then that will help me lead my creative process.

What are some of your go-to designers?

I really look at what every designer has to offer. I review the collections post fashion month and have a strong database of who’s doing what for the season ahead. I love Bottega Veneta under the helm of their creative director Daniel Lee, who at the tender age of 33 has an impressive resume of Maison Margiela and Balenciaga. I also adore Noir Kei Ninomiya, he creates beautifully structured masterpieces. John Galliano for Maison Margiela is always a favourite. His work with movement director Pat Boguslawski on the SS20 Paris show is a must-see. Another brand I love right now is the PeterDo.

Are there any young up and coming designers you’re digging right now?

I love discovering new designers, I think it’s good to nurture young talent and give them a platform. I always keep an eye on the Central St Martins and London College of Fashion graduates along with the designer colleges back home in Ireland like NCAD, LSAD and The Grafton Academy. Right now I’m digging Patrycja Pagas, the UAL graduate who I have used in some of my most recent projects.

Do you have a favourite shoot you’ve done?

It’s too hard to choose one as I like aspects from all of my shoots. Recently I got to work with Bella Hadid and Kate Moss, freelancing under the major Katie Grand and her team for the LOVE magazine. That was pretty great.

Who are your own personal style icons?

I don’t think I have any personal style icons but I really love @yanggenn88 on Instagram. I really love the Korean and Japanese style. They are so ahead of the game. In terms of red carpet I love Timothee Chalmounts looks, especially as he doesn’t work with a stylist - they are all curated by him.

Major fashion faux pas you can’t cope with..?

This is a funny one, I used to despise kitten heels a few years ago and now I’m obsessed with them and they are all the rage. Like any trend my pet hates can definitely change over time!

Do you believe in closet editing or building?

I find it really hard to edit my wardrobe as I have a significant memory attached to each piece I’ve worn over the years. I also believe in keeping old pieces as they can be reworked with new pieces over time. If that sounds like hoarding to you or if you are into wardrobe editing you need to be cut throat. If you haven’t worn something in over 12 months then I think you should donate it to charity or sell it on Depop or whichever online platform is at your dispoal. In terms of building, it’s great to have a capsule wardrobe in mind.

What are your top tips for creating a trustworthy and long-lasting capsule wardrobe?

As I’ve matured my wardrobe mindset has majorly changed. I used to really buy into trends and I would get carried away with the low price of something. When I’m shopping now, I really think about how a new piece can work with my existing wardrobe. I think it’s really important when purchasing something new to think how it will integrate with your wardrobe and can you create three or more looks with it and what you already have. I try and stay away from fast fashion and trends and I really focus on quality and sustainability. I build my wardrobe around coats, for me that is the foundation of my look because living in Western Europe, we layer up for most of the year, a good coat can elevate any look.

Follow Brian on Instagram @briconstyle

Images with thanks to BriConStyle.com

Laura Beckford of Supernova Living, The Interview

Laura, how tell us a little about your journey into the health industry and how Supernova Living came to be..

Hello, firstly thank you so much for wanting to interview me for your beautiful website. 

My journey into the health industry was a pretty spontaneous one, I have always lived a holistic life, being brought up on homeopathy instead of pharmaceuticals, living in a vegetarian house, my dad is a Reiki Master and my aunt is a Naturopath, this way of living was just ‘the norm’ for me and I only realised it wasn’t for most, the older I got. After being a TV presenter for a few years, I opened a children’s casting and modelling agency, Ology Kids Casting, aged 22, which is still going strong but I wanted to spend more of my life living my passion, which is health and wellness. So after years of people continually asking, “how was I always so positive, rarely ill and always have so much energy?” I thought it’d be great to create products which we, as a family use, and helps us in all areas of life on a daily basis, presented in a luxurious and modern way. The first product came from a need to initially help my husband, who was a professional footballer at the time, to create super pure, plant-based protein powder and support what a professional athlete needed, which was much more than just protein. Ingredients to reduce stress in such a high pressured environment, reduce fatigue and inflammation, increase stamina, focus and endurance and help with gut health which most men don’t acknowledge or talk about at all. This was the start of Supernova Protein and we’ve since been developing products specifically tailored to the needs of men and women, which we did a lot of market research on.

As a tried-and-tested customer, it feels the essence of the brand is about living a beautiful life from the inside out, how best would you describe the philosophy and heart of the company?

What a lovely description of the brand, thank you. Quite simply we’re creating products that we, as a family need and we’re genuinely passionate about; our brand is our way of living with honesty and integrity which is so freeing. I couldn’t release products which I didn’t believe in or use every day. I do love being surrounded by beauty, as Marie Kondo says “it fills me with joy” and raises my vibration but that beauty comes in so many forms. It could be the mist of our lawn at 6am, the contagious giggling of our children or the smoothness of our hand carved coconut wood scoops, made from a small village in Vietnam. It sounds cliched but I do find beauty, joy and inspiration in so much. Our philosophy is to create the highest quality wellness products, with integrity, to elevate the body and mind as a whole. To help create balance in all areas of life as we lead such fast faced, demanding lifestyles.

You currently have three proteins and the (most amazing) cans to shake up delicious drinks in, can you explain to us your process in creating each product thus far..

I briefly mentioned that the MAN 02 product was the one we initially developed, for my husband, as a substitute for the whey proteins n the market that are so full of chemicals, sugars and artificial ingredients that he was being given at the professional football clubs he played at. For such a high pressured profession, we felt he needed much more than ‘just protein’ to succeed and thrive. He also suffered with digestive problems so we wanted gut health to be a focus, more energy, as well as ingredients to reduce stress, anxiety, increase focus, stamina and endurance and aid with recovery and fatigue. His statistics went through the roof after using Supernova Protein, instead of the ones he previously used and all his teammates were wanting his blend, so we thought we’d try and make a bigger batch and it sold out within weeks. From experimenting myself with this powder, I personally wanted an easy, go to blend that ticked all the things I wanted! More energy, gut support, anti ageing ingredients with masses of antioxidants, anti stress ingredients, hormone balancing and immune boosting. So we developed the WOMAN 01, which is now our best seller. The NAKED 00 was born from the desire to create the purest powder, without stevia for those who might not want a cacao based blend. The Supernova Can was always in the pipeline but we just couldn’t find one that ticked every box, I always used to use a glass bottle, but it was so heavy and I would constantly smash it when I put my handbag down and end up with water all over a shop floor, restaurant or my car! I then bought stainless steel bottles but when in the gym or driving they were too difficult to drink from and I would regularly spill water or the shake all over me! Plus they were really difficult to clean or put the powder into with a small opening. So we developed the Supernova Can, which is Stainless Steel, not plastic, so doesn’t leech chemicals into the drink. Lightweight, easy to carry, non drip, keeps it cold or hot for up to 12 hours and is a great travel size of 400ml. Plus it has a wide straw which is a pleasure to drink from and a durable outer coating in a sleek, modern design, unlike anything else out there. We love it.

Is there a plan to extend the product range?

Yes, creating and developing is my passion. We hope to release a product in Spring 2020 which we feel a large majority of our demographic will need and we’re also working with a factory now to create an innovative product inspired from something my mother gave to me as a child which I know you will love. As a brand we want to stay innovative and pioneering in the wellness industry, as it is so saturated. Unfortunately, as a small business this takes time but we want to get it right and only release products we’re super passionate about and know are not only beautiful but also highly effective.

Your branding is stunning, what inspired you to create such a beautiful, sleek and elegant vibe?

Thank you so much, branding is something I adore and although it seems a little superficial, it is the initial perception of a brand and ours had to show quality and luxury from the outset. There is a still a big stereotype of protein brands being a big black plastic tub with a huge body builder on the front. We wanted to get as far away from that as possible and show that protein is also essential for overall wellness. Amino acids are necessary for hormone production, hair, skin and nails as well as to replenish muscles after a workout! We’re a lifestyle wellness brand and want to show that health is not just about taking a powder, including ours! It’s a mindset, daily rituals, nutrition and exercise to elevate your life. Health is not a destination, it’s a continually evolving journey and needs attention every day which is why we show our personal experiences and how we live as a family too on social media. We also felt simplicity is important in our branding for ‘wellness’ as a concept can sometimes be overwhelming and people don’t know where to start, Supernova Living is about elevating your mind and body with ease. One to two scoops of powder a day with plant milk, it couldn’t get much easier!

You work alongside your co-funder and husband, Jermaine, how do you navigate a high-pressure working relationship with your husband and do you have any tips on working with a spouse?

I always said I would never ever work with my husband. I thought it was a recipe for disaster. He’s so laid back and I’m so motivated and driven, that’s why we work as a couple and ironically that’s why our working relationship is also proving to be great and epitomises Supernova Living philosophy of balance. Jermaine said in an interview recently that we are each other’s adaptogen, we keep each other in balance which is so true!

We wanted to work together as we simply wanted to spend more time together, as a family, as a couple and to travel together. I’ve always thought if you’re lucky enough to find someone who you adore and want to spend your life with, why do you go to work 10 hours a day, five days a week, with other people?! It’s great that Jermaine and I still have other passions that we work on each week, my other business, Ology Kids Casting and Jermaine is commentating and presenting for Sky Sports, Talk Sport and BBC Sport so we till have other ventures to discuss with each other which I think this is important.

My main advice would be to find what each of you excels in, this has taken us 12 months. Inevitably as a small business you both have to do everything to start with, whether you like it or not! Always listen to the other person’s perspective and opinions as it makes you think outside of your own mindset. Make time for you as a couple, not work related, time not spent talking about work or you could risk becoming colleagues first and a couple second! Appreciate each other, when you’re working together, you don’t have a boss to say ‘good job today’ or award you with ‘employee of the week’ so to just be grateful of each other and vocalise it.

What has been one of the most formative experiences thus far for you in building up Supernova Living?

So many lessons have been learnt on our journey with Supernova, which I love as we always want to continue to grow and evolve as people and a business. I feel my childhood and mindset instilled from my parents has been the most prolific experience to set a precedent for Supernova Living. The foundations of listening to your body, we usually know instinctively what we need and to work on acknowledging that instinct. To look at what we’re putting into our bodies, question whether it’s right for us and don’t always trust huge companies just because they say it’s ‘ok’ and have the strength to go against convention if necessary. My mother taught us about manifestation so it’s always been a natural part of our lives, visualising and being grateful creates more opportunities. My experiences of holistic medicine from homeopathy, acupuncture, Chinese Medicine and Naturopathic Medicine have had such a positive effect on our lives it’s definitely had an influence on developing Supernova Living. Have integrity and do the right thing when no-one is watching, that’s one of my favourite philosophies, along with ‘to thine own self be true’, which my dad wrote on my 18th Birthday Card. Also life lessons such as never expect anything, be humble and kind.

And perhaps you’d share your most notable failure to date and how it helped you grow both personally and professionally…

I’ve been racking my brain for this one and think I am struggling because I try not to see experiences as ‘failures’ I just don’t compute them as a ‘failure’ as they are simply lessons that I can learn and grow from. I don’t see them as a negative. There have been lots of things that I have done wrong; I apologise, rectify it and most importantly make sure it doesn’t happen again. We’re currently out of stock of all sachets, which I am very frustrated about and could see as a failure but it’s because we have had an influx of stockists and demand. So although this could be viewed as a ‘failure’ (and is very frustrating to me) I need to see it as a fantastic progression that they’re in such demand. I know this isn’t probably the answer you’d like so I do apologise and trust me I do get things wrong but I feel it’s all perception and there is no benefit to acknowledging anything we do as a failure, it will only create negative energy.

Seeing a gap in the market for a simplified but high-quality protein powder, sans all the horrible additives that so many are privy to, Supernova is really making a mark on the industry, positioning yourselves as a truly reliable substitute to other well-known market leaders - how difficult is it in reality to break into that kind of oversaturated market?

I think starting any business is incredibly difficult, on so many levels, emotionally, financially, physically. To develop a product with USP’s and to get awareness for the product is a real challenge, especially as a small business when we’re up against companies who have millions of pounds of investment or have global awareness from being in business for decades. We’re crazy aren’t we?! We obviously did do research before we developed Supernova Protein but I’m a big believer in focusing on your own journey and not worrying about others around you. We do find it very difficult to get awareness for us as a new brand, as some still see it as ‘a protein powder’ when it is so much more than just protein. We find educating our customers and the press on the unique ingredients is the key and giving them the opportunity to sample the powder. There seems to be an association with wellness powders and vegan proteins as awful tasting and gritty texture which we focused on in our development process. We still have a long long way to go and we’re a very ambitious company. We really do appreciate all the magazines, influencers, bloggers and customers who we have never paid, who can see our vision and have supported us since the beginning, it’s these people and companies who can make or break a small business so it means a lot.

Starting any new business is a huge risk and comes with many complications, what advice would you impart to those at the beginning of such a process?

Jump and the net will appear! I am pretty spontaneous and don’t have the same cautiousness that most do, apart from money. I don’t worry about what people will think but I am careful with money. Fear plays too much of a role in peoples lives and prevents people doing things they love and are passionate about. I would recommend to plan and do research before starting, look at your finances and plan how you will invest money in the business and also have enough to live, it’s boring but imperative. Aim high, I have huge expectations and I work incredibly hard to achieve them. I see from people we interview for jobs that not many have so much drive or desire to succeed, if you are your own boss you HAVE to have self discipline and drive to succeed as no-one else is going to tell you to get up and do the emails or be proactive in the business. To find the drive you have to start a business that you’re passionate about or it will feel too much like ‘work’ and you won’t succeed. Surround yourself with likeminded, positive people and get help from specialists with skills that you may not be the greatest at. Perhaps invest in a PR agency and a business coach for guidance now and again. I’m nowhere near where I want to be yet but I know I couldn’t work any harder, I plan to work smarter to get the same results….it’s a work in progress!! Create a life that feels good on the inside and not just one that looks good on the outside.

What does a day in the life of Laura Beckford look like and what role do you play in the daily running of the company?

A busy one! I get up at 6am, drink a pint of water when I wake, go over emails and highlight important ones I need to address urgently. I then do a mini meditation or yoga to wake me up and put me in a positive frame of mind. I body brush and if I have time I’ll do a 10-15 cardio in our gym to raise my vibrations and mindset to start the day. This can take no longer than 20 minutes in total as I then have to get the children up and ready for school and is my ideal way to start the day, it does not happen every day though!! My husband and I are a great team in the morning and have specific roles to get them out of the door on the school run by 7.30am, if I take the kids I listen to a podcast about business on the way to the office or back home, then I make lists! I love lists. A list to our creative team, a list to our executive assistant, a list for Jermaine and myself for life jobs and also Supernova jobs all whilst having a WOMAN 01 with plant milk! My days are so varied, I can be meeting a new stockist, journalist or sampling at events, festivals or partnerships like Barrecore, Lululemon or Facegym. I do spend a lot of time on emails, as I do everything for Supernova from designing, developing, invoicing, marketing, social media. I am trying to delegate and we are starting to hire people but it’s difficult as I have very high expectations. It’s especially busy at the moment as we’re improving and making a new batch of each blend which is always difficult as I’m so conscientious to get the right certification, organic, processing etc to make sure it’s as pure as we want. If I have to pick the children up, my day is short, as I leave at 2.30pm, then I’m mum and take them to tennis, netball, football, swimming, horse riding etc! I do try to be present with them but it’s difficult especially when I have emails coming in every day that are important and I need to reply to. I always put them to bed and then maybe do a Peloton session, or yoga at home or a couple of of times a week I go to play tennis (which is my sanity saviour!) I get my laptop back out at 8pm and will usually work until at least 11pm. I love to unwind at the end of the day in our far infra red sauna with Headspace on, followed by an episode of Working Moms on Netflix!

You’re a busy lady Laura, with your young family, two flourishing businesses (Laura also owns Ology Kids Casting) and generally just being a superwoman, how do you find balance in your life or time for yourself though?

I’m certainly not Superwoman! It’s a daily challenge and I have to remind myself that it is not an ultimate destination, as things are always changing we have to adapt. Which does fit in with the Supernova Protein as the adaptogens literally adapt to what your body needs at a certain time!!  

Ironically it is a challenge for me everyday whilst the business is still so young but it is at the forefront of my mind as I believe balance is so important for a happy life. My children give me the balance I need as they are my first priority which makes me cook healthy meals, get outside and exercise with them, play and be silly, which is underrated as an adult. My husband also makes me switch off by dragging me out for brunch or for a bike ride if I’m super stressed. I also always make sure I go to play tennis if I can as it’s my two hours in fresh air that’s just for me. I am always busy but I like it that way. I also write down every few weeks the areas of my life such as friends, family, me time, work, exercise etc and see where I am spending most of my time and perhaps reassess which areas need more attention.

Do you have any daily routines or rituals you can’t survive without?

A pint of alkaline water on waking, Supernova WOMAN 01 every morning, lists, Neom Face / Body oil, being outside, preferably on the beach, in the woods, in the countryside where we live, kissing my children goodnight.

What's your guiltiest pleasure?

A vegan chocolate mochi ball by Mini Moons…..SO good but I don’t feel guilty about it!!

What is your beauty routine and what are your favourite brands?

I’m pretty low maintenance with regards to beauty, I’m a big believer in if you eat pure organic food and a lot of filtered water, your skin will glow naturally. I am at my happiest without make up, hair in a bun on the beach in the sun. I always body brush and use Neom oil and Ren shower products. That’s all I use!!

If you’re hitting up the gym, which classes or trainers are you loving right now?

We’ve just partnered with Hero Wellbeing and their new space at Angel Gardens in Manchester which is just fantastic for all types of workouts, it’s inspiring. I love yoga and have practiced since I left ballet for yoga at 15. I regularly do Tara Stiles workouts at home and whenever she’s in the UK, Claudia Mirallegro does a great hip hop yoga class at Lululemon in Manchester and Barrecore too. When in London I love Louisa Drake and Simone De La Rue as I used to dance as a child so love the choreographed classes. I do try to get to a pilates reformer class whenever I can and although I’m not a lover of high intensity classes I’m really looking forward to trying The Trip by Les Mills in the Cycle Studio at Hero. I also love outdoor tennis too.

If you had one more hour in your day how would you spend it?

Going to the beach with my children.

To what do you attribute your success thus far with Supernova Living?

Tenacity. I don’t look left or right, I solely focus on our journey, how we can continually improve and I don’t accept no for an answer!

With all it’s pros and cons, social media can, at times, be a real pressure to depict the picture-perfect life. Do you feel it and how do you deal with that strain?

Yes, I think it is inevitable. We were having this discussion in the office earlier this week and I started Instagram on my personal account as a ‘photo album’ of our life. All the best bits to look back on, I wouldn’t choose the pictures of us arguing or crying to put in a photo frame so I don’t do it on Instagram. It has now, however evolved into this facade of life and becomes worrying when people see it as ‘real life’ not just a highlighted showreel to be inspired by. From a business perspective, it is frustrating as it’s a full time job in itself to promote a brand on social media and you can be judged by the amount of followers or engagement you get which is crazy. Life is not perfect and I do like that there are more and more accounts on Instagram, especially for young girls with women showing cellulite and rolls of skin which is completely normal, even with a healthy diet and exercise. My focus, as I briefly mentioned, is not to look at other brands in our genre and just follow inspiring businesses and accounts who I am motivated by. 

Do you have a personal motto that you live by?

Oh wow, I have so many. I love a quote and positive affirmation.

“To thine own self be true.” // “Let food be thy medicine and medicine be thy food” // ‘Carpe Diem” // “Happiness and balance are not something you find but something you create.” // “Just do it”

If you weren’t doing what you’re doing where might we find you?

I’d be expanding my other business Ology Kids Casting which I’m also passionate about.

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Louise Roe Interview

I am super-duper excited to start my brand new interview series here on Haute So Fabulous. I've forever been inspired by the study of prolific people and fascinated by how people make it in life. I find that no matter ones circumstances, career choices, family situation, location, success or anything else we 'judge' each other by, people are people and I love getting an insight into their thoughts and inspirations, what makes them tick and in essence what their take on the world around them is. It takes away the illusion of hierarchy. We can only live our own lives but it's so motivating and encouraging to gain another perspective and as we move forward on this Haute So Fabulous journey together I'm insanely excited to share with you some incredible people and their tales of successes through all the ups and down and the true living of and facing up to their challenges and triumphs!

First up is the incredible Louise Roe whom I had the privilege of interviewing recently. We were at Kildare Village in celebration of their SS17 collections which are so heartbreakingly stunning. You might have seen on my Snapchat and Instagram the lust worthy Versace white tailored suit and the beautiful pieces from Louise Kennedy that I adore, one such jacket is the beautiful cape Louise wears in these images. Things are being pared back this season and I'm so glad emphasis is being put back on investment pieces again. I'll be back in Kildare Village again soon so keep an eye out.. 

Getting to meet Louise was such a privilege, Louise is a world-famous blogger, author, presenter, woman's rights ambassador and behind all her successes and incredible victories to date, is one of the sweetest and most sincere people I've met to date. In a world where notions fly freely Louise is devoid of any airs or graces, her presence in person is sincerely endearing and she is exactly the cool, intelligent, fun and interesting person I imagined her to be.. 

I understand you studied English Literature in Durham as an undergrad at university, how did you then come to decide to work in fashion and how did that process occur?

Well I always loved fashion but I loved writing the most. My Dad is a travel journalist and his advise was always to get an academic degree, do history, do geography, do english, something and so as I always loved english it was a no-brainer for me. It wasn't like I suddenly finished college and found a brand new love with fashion, it was always part of the plan. I just wanted to get a degree in English Literature because I always loved english. Then I went to Elle Magazine and started writing in the features department and I got really bedazzled by all these beautiful shoes walking into the office everyday and wondered if I could combine writing with my obsession with fashion. And well, it turns out you can..

Yes it would appear so, and from your work Louise, very well.. Ok so, having worked in both print and online, where do you see the industry heading? In terms of so many brands turning more and more to digital the industry is changing dramatically and at such a fast pace, what are your thoughts?

It's an interesting question because like you, I love to open a magazine, it's such a different experience than clicking on a phone - or even an iPad - it's just a way of taking in information and I think editorial shoots are much more beautiful on paper. There are some magazines I hope will never go away like Vogue, W, I.D. As you know though Instyle print version closed at the end of last year and I was quite shocked actually. I don't think it'll be the last though and it's interesting to see the industry constantly change but I think you've just got to constantly choose to move with it and enjoy it and always be open to new things. It's about not being a stickler and embracing the changes.

Your Dad is a travel journalist, did you get to travel with him as a kid and what are your fondest memories of those time?

Yeah gosh cool question. I was so lucky as a kid and I had no understanding of it at the time. I remember we went to Jamaica during a school half-term and one of my girlfriends at the time was like "I don't believe you, don't be ridiculous you're definitely not going to Jamaica tomorrow.." and I was like yeah I really am. Seriously though I was so blessed and some of my favourites trips which I still love with my family today are when we go skiing together, not just because being in the mountains is so breathtaking but it's such a bonding time with your family. My Dad taught me to ski during those first times, my Mum was there too and those kinds of memories are forever precious. 

What do you consider to be your greatest achievement to date, career wise?

Writing a book. It was always an ambition and to hold that very first copy in my hands was a really cool moment. It took a lot of time, energy  and work, not to mention late nights. In America when I get interviewed about it, people ask me a lot whether I had a ghost writer and I'm like noooo, God of course not, I wrote every word. I’d never want someone else putting words to my mind.

On the topic of writing a book. It is in fact one of my own greatest dreams and ambitions. Do you have any tips for taking on such large projects?

Yes I have actually. Just start it. It's a very overwhelming thing to take on. You think “oh my GOD I’m about to write my book”.. but you’re not, you’ve got to break it down and make notes, starting with your proposal to your publisher. This has to be quite lengthy to get all the structure done and by the time you actually start it you’ve done all the leg work. And I used to keep this drawer, I still do for my next book in fact, full of ripped out bits from magazines and books full of thoughts, inspirations and all sorts of stuff so I have something too start with. From there you have great ideas to springboard off. 

What has been your greatest challenge to date and how have you dealt with it?

Well I find LA is great but living away from my family and friends - of course my husband is with me in LA - is perhaps the biggest thing I face. I am very very close to my family so I feel real torn and so do a lot of my friends who live in LA too. It's such a long distance to get home, it’s an eleven-hour plane ride so that’s a big challenge. I deal with it by trying to get home as often as I can and work trips even like this one I stay with my sister. You’ve just got to make the most of it and put the effort in to keeping touch with people. Modern technology makes that super easy though really. 

Is there any one in the industry that in your opinion we should have our eyes on as someone up-and-coming?

Great question. I’d say Jen Atkin for hair. She’s incredible and in fact she’s not even up-and-coming, she’s already doing really well but she’s someone I met even before I moved to LA and she took me under her wing and has not changed a bit, she’s so down-to-earth, so kind and caring. In terms of a style icon, I’d say Ruth Negga. She did so well at awards season this year and she’s just got it. You can tell when someone is being styled or has an eye themselves. She’s definitely got it. 

Do you have a mentor and if so what have been the top three pieces of advice they’ve given you in life?

Lots of people have definitely been mentors to me. One person who sticks in my memory and we’re still close, is Tasmina Perry - she’s actually a really famous novelist now but when I first met her she was deputy-editor of Instil Magazine. She gave me my first paid job and she’s just always pushing me and questioning me in all the right ways, getting my creative juices flowing and makes me feel like I can do more. Specific advice? Tasmina encouraged me to write my first book and she wants me to write a novel one day. She’s always encouraged me to network and taught me of the importance in always following up when you meet someone and getting their information. You don’t leave loose ends untied; you never know where those people could lead you to..

With all it’s pros and cons, social media these days can at times be a real pressure, the weight of having to constantly depict the picture-perfect life. Do you feel these pressures and how do you deal with them?

It's definitely a funny one. People always joke, “oh you’re not going to put the moment you’re really hungover or feeling awful up” and that is true but you might put it on InstaStory cause that’s a nice outlet for people to see the real you and when you’re messing around, it enables people to see your fun side too and see that you’re not just sitting pretty all day. But do I want to create beautiful images? well yes absolutely I do and with it I aim to give back in the best way possible with tutorials and tips - there is always a takeaway for people who read my blog, something they can put to action themselves and not just a pretty picture to look at. There is definitely a pressure but I am so lucky that I love what I do and that this is actually my job now. 

If you were to go and tell your younger self what not to do, what would that be and on that topic, do you have any advice for young girls coming through their teenager years and into their 20's? 

I feel like 80% of my career is giving advice to those young girls. When I hosted Plain Jane I didn’t realise the huge impact of it (actually fingers crossed we’re going to bring it actually which would be amazing). Women are all very different but the message on confidence is the same really and spending a week with each girl was one of the most powerful things I’ve done in terms of helping young women. It’s far deeper than just saying ’oh be more confident and believe in yourself’, everyone gets to that solid point in themselves in their own way. 

If I could go back though ummm.. well I mean I’m still a worrier and always worry about everything so I think I’d say to chill out and stop worrying, it’s never going to be as bad as you think at the time. I got bullied in High School pretty badly and only when I did Plain Jane did I realise there is a silver lining to times like that cause I could really help those girls from genuine experience - obviously it wasn’t a nice time for me but if I didn’t go through that I wouldn’t be able to give the advice in the same way. 

How do you balance work with personal life? Especially with social media being so demanding and instant..

I definitely don’t have it down fully and because Mackenzie and I work together a lot which is so great but it also means you don’t stop talking about it all or completely switch off so sometimes we just say ‘ok enough is enough’. I take personal time and do things for myself that I find relaxing, like a massage or a facial - things that are good for mind and body; I definitely love working out too, that’s one that is definitely about mind and not just body. A nice glass of wine is also always a good way to forget about work.. (giggles).

In building your own brand do you have a moral code that you you adhere to in terms of brands you will and will not work with?

I love that - moral code. That’s exactly what it is. Yes I do and it’s definitely not just with brands but also the things I say and the way I shoot. Each to their own of course and no judgement but you do get shocked by how sexual young girls are getting on Instagram and other social media platforms.. they’re like 16 and it’s dangerous. I’m very very conscious of the young women that follow me and to be called a role model is the biggest honour and responsibility so I’ll always be myself but I want to feel proud of the message I’m putting out there. It definitely relates to brands too - it has to work with my aesthetics and always has to feel right. Otherwise it’s forced and not authentic. 

I am in LA later this month, what are your favourite LA experiences?

Oh exciting. You should definitely go to dinner at a place called Eveleigh - it’s got a great atmosphere, amazing bar, a really interesting menu if you’re a foodie and great views if you’re outside. I’d go get a drink at the Sunset Tower Hotel cause it’s just so legendary and so many Hollywood stars have been there. It's super corny but I’d even go on the Hollywood bus tour, they are so hideous but so amazing and they’re ALL wrong but you see amazing back routes and secret house that look like castles - you’ve got to do that. You should definitely do the hike to the Hollywood sign too, that’s an absolute must! And of course Melrose Place, you’ve got to do Melrose Place - it’s very LA.

..And some quickies if you will..

Your favourite everyday outfit?

At the moment I’m loving high-waisted cropped jeans with a vintage t-shirt and a loafer or a slide.

Do you have a morning routine?

No and I love that, I really don’t have any routine because everyday is so different. I could be on plane or at an early shoot. One thing that happens everyday though no matter where I am is my English Tea, I must have that.

Your go-to nail colour?

‘Big Apple Red’ by OPI - I love a good red.

Your favourite food?

I love Mexican.. with a good margarita. 

Thanks so Louise for taking the time to share her thoughts on life with us and to Kildare Village for creating this wonderful opportunity..net

Love R x