Founded by Camille Perry + Holly Wright in 2019, TOVE, meaning strength + beauty in Danish, is a graceful representation of the unshakeable empowerment that evidently weaves itself through the soft structures of the brand’s striking beauty + femininity. Prior to setting up their own brand, the Topshop alumni spent a collective 40 years in the industry as buyer + designer; a time that inspired a shared vision to create pieces that transcend seasons + bring an entirely new idea to wearability yet also embodying a reality of needing less. Each piece has functionality beyond the obvious, proving a rightful place in the solid capsule-style wardrobe of their muse: the real woman, who not only loves her style but feels empowered by a wardrobe that works for her.
While never skimping on quality + the luxuriousness of materials nor the craftsmanship of each design, creating in a low impact manner is one of the brand’s focal points. TOVE aligns with mills to work with excellent fabrics with environmental + social certifications while manufacturing mainly at source, ensuring carbon footprint stays at a minimum.
Check out the brand’s full collection // T O V E - S T U D I O . C O M
All images via TOVE-STUDIO
