Laura, how tell us a little about your journey into the health industry and how Supernova Living came to be..
Hello, firstly thank you so much for wanting to interview me for your beautiful website.
My journey into the health industry was a pretty spontaneous one, I have always lived a holistic life, being brought up on homeopathy instead of pharmaceuticals, living in a vegetarian house, my dad is a Reiki Master and my aunt is a Naturopath, this way of living was just ‘the norm’ for me and I only realised it wasn’t for most, the older I got. After being a TV presenter for a few years, I opened a children’s casting and modelling agency, Ology Kids Casting, aged 22, which is still going strong but I wanted to spend more of my life living my passion, which is health and wellness. So after years of people continually asking, “how was I always so positive, rarely ill and always have so much energy?” I thought it’d be great to create products which we, as a family use, and helps us in all areas of life on a daily basis, presented in a luxurious and modern way. The first product came from a need to initially help my husband, who was a professional footballer at the time, to create super pure, plant-based protein powder and support what a professional athlete needed, which was much more than just protein. Ingredients to reduce stress in such a high pressured environment, reduce fatigue and inflammation, increase stamina, focus and endurance and help with gut health which most men don’t acknowledge or talk about at all. This was the start of Supernova Protein and we’ve since been developing products specifically tailored to the needs of men and women, which we did a lot of market research on.
As a tried-and-tested customer, it feels the essence of the brand is about living a beautiful life from the inside out, how best would you describe the philosophy and heart of the company?
What a lovely description of the brand, thank you. Quite simply we’re creating products that we, as a family need and we’re genuinely passionate about; our brand is our way of living with honesty and integrity which is so freeing. I couldn’t release products which I didn’t believe in or use every day. I do love being surrounded by beauty, as Marie Kondo says “it fills me with joy” and raises my vibration but that beauty comes in so many forms. It could be the mist of our lawn at 6am, the contagious giggling of our children or the smoothness of our hand carved coconut wood scoops, made from a small village in Vietnam. It sounds cliched but I do find beauty, joy and inspiration in so much. Our philosophy is to create the highest quality wellness products, with integrity, to elevate the body and mind as a whole. To help create balance in all areas of life as we lead such fast faced, demanding lifestyles.
You currently have three proteins and the (most amazing) cans to shake up delicious drinks in, can you explain to us your process in creating each product thus far..
I briefly mentioned that the MAN 02 product was the one we initially developed, for my husband, as a substitute for the whey proteins n the market that are so full of chemicals, sugars and artificial ingredients that he was being given at the professional football clubs he played at. For such a high pressured profession, we felt he needed much more than ‘just protein’ to succeed and thrive. He also suffered with digestive problems so we wanted gut health to be a focus, more energy, as well as ingredients to reduce stress, anxiety, increase focus, stamina and endurance and aid with recovery and fatigue. His statistics went through the roof after using Supernova Protein, instead of the ones he previously used and all his teammates were wanting his blend, so we thought we’d try and make a bigger batch and it sold out within weeks. From experimenting myself with this powder, I personally wanted an easy, go to blend that ticked all the things I wanted! More energy, gut support, anti ageing ingredients with masses of antioxidants, anti stress ingredients, hormone balancing and immune boosting. So we developed the WOMAN 01, which is now our best seller. The NAKED 00 was born from the desire to create the purest powder, without stevia for those who might not want a cacao based blend. The Supernova Can was always in the pipeline but we just couldn’t find one that ticked every box, I always used to use a glass bottle, but it was so heavy and I would constantly smash it when I put my handbag down and end up with water all over a shop floor, restaurant or my car! I then bought stainless steel bottles but when in the gym or driving they were too difficult to drink from and I would regularly spill water or the shake all over me! Plus they were really difficult to clean or put the powder into with a small opening. So we developed the Supernova Can, which is Stainless Steel, not plastic, so doesn’t leech chemicals into the drink. Lightweight, easy to carry, non drip, keeps it cold or hot for up to 12 hours and is a great travel size of 400ml. Plus it has a wide straw which is a pleasure to drink from and a durable outer coating in a sleek, modern design, unlike anything else out there. We love it.