ELIURPÍ is a hat lovers everything come to life. An aesthetic addict’s fantasy made real in the everyday. And perhaps quite fitting to this summer’s heightened desires (if not urgency) to do nothing but sit by a pool in the heat, it’s exactly the reason you book a flight to the South of France or the Amalfi Coast right now so you can revel in the elegance of a life lived ELIURPÍ style. With a vision to ensure the romanticism of artisanal craftsmanship continued to be celebrated + respected at it’s core, ELIURPÍ was founded in 2010 by designer Elisabet Urpi + her partner + photographer Nacho Umpiérrez, ELIURPÍ who began with a small studio in Carrer de Petritxol, Barcelona + have grown to be one of those brands that, for those who know.. well IKYK, amirite?
Creatively, the brand is of genius standards having grown slowly but steadily over the past decade with decidedly brilliant collaborations with the likes of William Morris fabrics + a collection with Tara Jarmon. Their first store opened in Barcelona in 2013 with a slew of achievements, that for a small, considered brand only come for those who truly have it. Stockists include Browns, Harrods, Land Crawford Shanghai + Hong Kong, Ilum in Copenhagen, not forgetting many others across Japan, Russia, Greece, France, Italy + Indonesia.
With it’s origins in millinery - the brand has since become more accessories focused with bags now a part of the collections - each piece is created to shield the wearer from the sun yet designed to attract attention, it seems obvious to say that a core value for the brand might be that the wider the brim the more distinctive the statement; something I am all about when it comes to an investment hat of this calibre. And for the first time, this season sees the brand design a collection of dresses - that for those who love to feel wow’d + wow, well there’s little else to say, let’s let ELIURPÍ do the talking. See the SS/21 collection below.
Shop at E L I U R P Í . C O M
ALL IMAGES VIA ELIURPI
