Los Angeles is the nucleus of the contemporary art world. Home to some of the most iconic originators in art, architecture and cultured creations, since September 2015 the city is also home to the world's most impressive modern art museum, The Broad.
Residing at The Broad is Eli and Edythe Broad's private collection of post-war art works. With a stirringly large collection of over 2,000 pieces from 200 artists the philanthropic couple personally financed the $140million building in which they share their love of the arts with the general public. The building itself is a masterpiece designed by Diller Scofidio + Renfro in collaboration with Gensler.
Having commenced their love of cultural investing over five decades ago, the Broad's collection is unquestionably one of the most extensive personal accumulations in the world and the couple have cleverly built it up on the base belief that “the greatest art collections are built when the art is being made”. And so it is that it plays home to iconic works of art from some of the most notable artists in the world including Jeff Koons, Cindy Sherman, Jean-Michel Basquiat, Robert Rauschenberg, Kara Walker, Cy Twombly and Jasper Johns - alongside a variety of incredible new up-and-coming artists that the couple consider to be worth investing in right now.
Another huge draw for those visiting this iconic Downtown LA landmark is Yayoi Kusama's notorious 'Infinity Mirror Room' - a mirror-lined space that, as an experiential artwork, has capacity for just one lone visitor at a time and dazzles each with it's seemingly endless display of LED lights. This installation will be on view until October 2017 and is definitely worth every moment spent trying to get inside.
With just 250 of the 2,000 pieces on show at any one time, The Broad boasts a permanent line of eager art enthusiasts who cue up daily for up to an hour and half just to gain access. With free general admission, it's best to book in advance to guarantee entry and avoid any disappointment.
When visiting, make sure to download the super slick app that has your every query cover.
