The perfect amount of classic with a flawless touch of twist, Mother of Pearl is a brand on a mission to evolve the way we consume fashion: reducing the impact we have on the planet while always remaining style forward. Never boring and always on trend, the London based sustainable label is one of the industry’s leaders in terms of quality and contemporary design while also being uber conscious of bringing an all important element of heart and spirit to the market: a transparent label that celebrates individuality and authenticity. 

With a base in East London, the relatively young fashion label never compromises on design, creating inspired collections that bring strength to our intricacies and a softness to the power dresser within. Printed luxe fabrics and carefully designed details come together to form it’s foundations with an equal focus on casual and luxury. Each piece has a voice of it’s own and can play both roles, that of an effortless everyday wardrobe staple or with a little elevation, can be brought out for something more significant and special.

The British luxury womenswear brand was founded back in 2002. It’s current Creative Director, Amy Powney,  who joined in 2006 - just 4 years after it’s formation, began her journey within from the bottom, sweeping the floors of the cutting-room floor, working her way up to the top and stepping into the role of Creative Director in 2015. Understanding each and every element of the company as a whole, she has brought the label the forefront of the industry and continues to build the brand’s stellar reputation season by season. Informed and inspired by her upbringing in Northern England, Powney draws upon her love of the 90’s and 2000’s - the era of her teenage years and is often creatively motivated by the critical social photographers and fashion shoots of those times. 

Showing at London Fashion week and stocked at some of the world’s most prestigious retailers including Saks Fifth Avenue, Neiman Marcus, Net-a-Porter, Harrods and Goop, Mother of Pearl is something of a modern day beauty, combining a distinctive elegance with that cooler-younger-sister-IT-girl vibe.

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Images: AW19 Mother of Pearl Campaign